MB&a

One day I realised that the brands I buy are those that, yes, do a job (and do it well!), but where I have a choice - and mostly I do - I actively choose brands whose values align with mine.

And I started to think about what this meant… because although I’m just one person - apparently there are more and more people out there who are thinking this way. And I realised that what it’s about is wanting companies and brands to behave like the good people we know and value. We want them to have a point of view on the world, to be a net contributor, and we want to rely on the fact that they’re trying to do the right thing - even if they don’t always get it right. (Who among us does?) ​ MB&A is about helping humanise brands, starting from their purpose, what’s at the heart of the brand. Helping brands engage with people and the world in a truly meaningful way. To turbocharge the success of companies and brands that deserve to be better noticed and loved.