Verve

Research needs a real shake-up to meet the new demands of business: shorter timelines, increased pressure to demonstrate ROI, global teams, remote working and an overload of information. We energize insight through the integration of culture, communities and smart digital insight.

CULTURE: We take an 'Outside in’ approach to understanding people, decoding culture and extracting meaning from anywhere & everywhere.

Led by our expert Ignite practitioners, we combine social intelligence, semiotics, trends analysis and behavioural science with AI-led tools and a global network of leading-edge creative individuals. This helps us create a holistic picture of consumers and culture, both in the now and for what’s coming next.

COMMUNITIES: We help to reconnect businesses with the real people behind the data. It’s like having a group of customers in the room next door who you can talk to whenever you want, about whatever you want, in an authentic and joined-up way.

Combining robust quant, deep intimate qual, behavioural data and great technology, our communities deliver more holistic answers; real human voices connecting to decision making across our client’s businesses.

SMART DIGITAL INSIGHT: We provide dynamic answers to business questions through our agile working processes and leading-edge research toolkits.

Blending traditional research know-how, with the innovative methodologies from our specialist Ignite practitioners and the power of data fusion, we deliver considered insight at the pace our partners need.

Everything from social intelligence, digital ethnography, video chats/groups, safaris and immersions through to predictive modelling, segmentation and driver analysis.

More collaborative, more iterative and more actionable.