Agency Insights for
Pioneering Marketers
“The marketing services industry is digitising and fragmenting. The pace of change is accelerating and the solutions of the past can no longer keep up.
Pioneering Marketers are no longer satisfied with the creative, digital and marketing talent that they find in large agency networks - something which we see first-hand at Studiospace…
As a marketplace that empowers ambitious brands to work with the world's best indie agencies, we’re constantly learning about the client-agency partnership (and how to make it better).
We want to share our insights in this report: Offering YOU unique insight into the common characteristics of successful Pioneering Marketers and how they harness the collective brilliance of a truly diverse global agency community.”
By examining data and insight across a variety of sectors from our platform, we discovered a set of common behaviours displayed by market leaders that elevate them higher and empower them to be more impactful...
Pioneering marketers curate flexible teams of deep specialists to solve business challenges in new ways
In order to drive the outcomes they need, Pioneering Marketers become early adopters of emerging trends
They drive fast, decisive action to continually stay ahead of changing market dynamics
Pioneering Marketers create teams of experts, each the best in their market.
With the ever-growing number of creative, digital and marketing specialisms, they look for flexible ways to add expertise to their existing teams.
The modern Pioneering Marketer’s attention is stretched by the increasing number of specialist roles they need for the successful fulfilment of projects.
It’s not uncommon for a brief to include several challenges, dozens of comms channels, multiple layers of technology, and multiple phases of work - all fed by data insight.
It’s difficult for in-house teams to continually stay abreast of emerging specialisms, without significant investment in upskilling or increasing headcount. In the past, their only alternative was to turn to large network agencies or global consultancies.
Today, however, Pioneering Marketers are turning to specialist indie agency teams instead… In the era of dynamic project teams, this flexible approach to engaging the agencies you need on a per project basis is rapidly gaining popularity…
Leading brands are using Studiospace to curate teams of experts from different disciplines to solve their business challenges.
Pioneering Marketers have realised that a collective of specialists is far greater than the sum of its parts.
As a result, ambitious brands enjoy working directly with the craft specialists found in independent agencies, cutting out the layer of account management in agency holding companies.
An established brand undertakes a huge digital transformation, forms joint teams of specialists to complete multiple programmes, transforming different parts of the organisation.
An innovative project to develop and launch a new venture for the business. The company engaged different independent agencies along the journey to discover, design and deliver a brand new proposition.
A well-known global brand leveraged specialist skills alongside their local market knowledge to create an aligned 3-5 year digital experience vision.
In 2022, we’ve brokered 100s of briefs to match the demands of ambitious brands for specialists to complement their in-house creative, digital and marketing teams.
This marketing services space is moving so quickly that we onboard new categories of specialism every month to cater to your needs.
Diversity in teams translates into as much as 2.5 x higher cash flow per employee with 35% better productivity too - which again translates into better ROI and value for Corporate Pioneers.
We champion diversity in teams, with a deep appreciation for the fact that equitable companies achieve standout results.
One area we’re particularly passionate about is increasing gender diversity since “only 0.1% of creative agencies are founded by women,” according to Forbes
While 30% of the agencies on Studiospace are female-led, we’re on a mission to improve this to 50%.
Pioneering Marketers are leading the charge by embracing emerging trends.
The only constant is change. And it’s accelerating.
Pioneering Marketers use this to their benefit.
Tapping into the emerging expertise of indie agencies, Pioneering Marketers’ teams are empowered to stay at the cutting edge of new technology and respond to rapidly shifting commercial and societal trends.
From data from briefs and client interviews, we’re seeing strong interest in several emerging trends. Scroll to reveal how we see emerging trends working together as parts of an interconnecting system.
Trusted sector expertise
Experience of the sector is crucial in complex areas like financial services, especially when time is of the essence.
Inspiration from other sectors
Creativity stars with original, open thinking - including insight into related problems and solutions from other sectors.
Time-to-market... Pace of delivery… Ability to rapidly react to sector shifts… All top priorities, but Corporate practices and lack of available talent can slow down Pioneering Marketers’ ability to respond.
Traditionally, onboarding new agencies has been a laborious and slow process for big brands - discouraging them to leverage the specialism and talent within indie agencies.
The Studiospace model helps large brands to rapidly discover, onboard and engage new agencies for their next brief. Our digital matching, meeting, briefing and pitching process happens at pace. All this momentum without sacrificing the quality of the work or your client experience…
Regardless of how many specialist agencies a brand works with, we handle all the contracting and payments.
The number of days it takes for the average Studiospace client to meet with three agencies and appoint their ideal agency partner.
The percentage of big brands’ briefs awarded to one of the agencies through Studiospace.
The average level of satisfaction clients report after working with agencies through Studiospace.
The number of days for the indie agency to receive payment after they’ve completed & invoiced a project through Studiospace.
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